Darin Michelle
Creative Director

Darin Michelle

Made in Maryland

Creating a Brand: Jade Alyse

The goal in creating a brand is making sure that your message and what you stand for can be easily portrayed visually through consistent shapes, colors and fonts. For Author + Dreamer, Jade Alyse, we worked together towards a brand that not only properly represented her writing style but her personal style as well. The use of cool colors, such as blues, greens and purples along with a rich black created both a feminine and sultry vibe that doesn't come off too strong, but leaves a crisp finish that is pleasing to the eye. To create full consistency, we worked to create a logo, business card and site layout. To finish off her brand, we recreated her book covers so that they are fully consistent with her new visual branding.


See my work for Jade Alyse below.

Interested in Creating Your Brand?