When I first saw a bottle of Kraken Rum, I immediately fell in love! The bottle, the packaging, the hand drawn design, the perfect blend of old school storybook and modern design, knocked me off of my feet! There are brands out there who have a great product, but the packaging doesn't hold up or the brand isn't carried throughout properly. Kraken Rum gets an A+ from me. I visited their site and stayed on it FOREVER (not literally; I'd still be on it!). I was beyond intrigued. They caught and held my attention in so many ways. The site is beautiful, easy to maneuver and carries the brand throughout every page.