Darin Michelle
Creative Director

Darin Michelle

Made in Maryland

Procter & Gamble: Ivory Soap Design

I've been doing some research on vintage packaging design and came across the evolution that is the packaging for Ivory soap. I started looking into the packaging for Ivory over the years and found that I prefer the older designs much more than the more modern and minimal pieces. ivory5





Within the last year, Procter & Gamble released a special edition packaging design for Ivory that nods back to the vintage packaging design: “The Ivory Soap Modern Vintage package design is inspired by a collection of original Ivory Soap packaging and advertisements ranging from the late 1800s to the early 1900s.”

This design is a great modern twist and gives light to the character of the detail from the vintage design.




In the case of Ivory, the magic isn't just in the packaging. I also found some awesome soap boxes and crates. I even stumbled across an Ivory soap stand. There is something special about the details of a product and when the packaging goes beyond the "wrapper". This is one of those cases.

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