Spotlight: Jade Alyse
The goal in creating a brand is making sure that your message and what you stand for can be easily portrayed visually through consistent shapes, colors and fonts. For Author + Dreamer, Jade Alyse, we worked together towards a brand that not only properly represented her writing style but her personal style as well. The use of cool colors, such as blues, greens and purples along with a rich black created both a feminine and sultry vibe that doesn’t come off too strong, but leaves a crisp finish that is pleasing to the eye. To create full consistency, we worked to create a logo, business card and site layout. To finish off her brand, we recreated her book covers so that they are fully consistent with her new visual branding.