The Apollo's 2022 season presented a variety of programs that elevate Black art and promote a new generation of artists, making Black History. This social media and newsletter campaign aimed at growing support through membership of the Apollo which include exclusive benefits such as invitations to special events, access to historic tours, early access to purchase tickets, exclusive member discounts, and more.

The creative goal was to create visuals that are striking and bold that include familiar faces of Black artists who have graced the Apollo stage.